Star Dental Partners

Marketing Manager

Job Locations US-TX-Plano
ID
2024-1808
Category
SDP Support Center (HQ)
Position Type
Full Time

Overview

Star Dental Partners is now seeking a Dental Practice Marketing Manager who will play a critical role in developing the growth of our patient base within each individual office. As part of a highly collaborative and motivated team, the dental practice marketing manager will be focused on achieving quantifiable results and driving organic growth thru both innovative and traditional marketing methods. Qualified candidates will demonstrate strong project management and organizational skills in addition to excellent written and oral communication.

 

As the marketing manager you may expect the following benefits:

 

  • Competitive annual salary and annual performance bonus
  • Paid Time Off (PTO) as well as Company Holidays, Bereavement, and Jury Duty 
  • Paid $25k Basic Employee Life & AD&D insurance 
  • Paid Employee Assistance Program (EAP) for all employees and their household 
  • Medical, Dental, and Vision (BCBS) 
  • Voluntary Life, Disability, & AD&D Insurance 
  • Accidental Injury, Critical Illness, and Hospital Indemnity plans with wellness incentives 
  • Pet Insurance 
  • 401k (Pre-Tax & Roth employee participation) 

Responsibilities

  • Develop and execute marketing strategies in support of growth at SDP individual partner practices.
  • Create and implement strategy for B2C marketing campaigns and initiatives at 20-25 key practices.
  • Drive new patient growth and patient retention across all locations.
  • Analyze and interpret location-level performance reporting for all marketing activities.
  • Analyze incoming leads to practices, identify barriers to conversion, and work to overcome obstacles.
  • Strategize digital (SEM, SEO, social, email) and content creation as appropriate to support practice marketing efforts.
  • Collaborate with digital marketing team to drive performance of campaigns, and clinical/operational teams to ensure measurable growth.
  • Plan and manage social media platforms as needed for select practices.
  • Assess and manage traditional marketing channels such as direct mail, signage, in-office collateral, etc.

Qualifications

  • Proven ability to understand, evaluate and translate data and insights into actionable and innovative strategies to deliver on business goals.
  • Minimum five (5) years of marketing experience required, preferably in retail, healthcare, or dental multi-site setting.
  • Bachelors degree in marketing or a related field.
  • Demonstrated success in multi-site marketing, and meeting or exceeding business established KPIs. 
  • Experience managing SEM, SEO, email, and social marketing campaigns.
  • Proven utilization of PPC, google ads & analytics, etc. with heavy emphasis on localized marketing tactics

Practice Description

Star Dental Partners (SDP) is a private equity backed Dental Support Organization (DSO) that acquires private practice dental office throughout the Southeastern United States and provides industry proven non-clinical support services to our dentist partners. Specifically, the SDP team assists dentists with payables and cash management, revenue cycle collections and payor relationships, inventory management, payroll administration, human resources, marketing, recruiting, and back-office management. With the benefits of scale and experience from professional management, partner dentists and their staff are free to focus their attention on the clinical side of the business.

 

Star Dental Partners

Support Center Headquarters – Plano, TX

https://stardentalpartners.com/

Equal Employment Opportunity

Star Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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